What Is Fabula AI?

Pradip Maheshwari
What Is Fabula AI

Fabula AI, a groundbreaking artificial intelligence company that emerged in 2018 with a mission to revolutionize the detection of fake news using advanced machine learning techniques. This article delves into the story of Fabula AI, its innovative approach to tackling misinformation, and its ultimate acquisition by Twitter in a move that would reshape the social media giant’s strategy against online falsehoods.

The Genesis of Fabula AI

Fabula AI was born from the minds of four visionary individuals: Michael Bronstein, Federico Monti, Ernesto Schmitt, and Damon Mannion. These founders recognized the growing threat of misinformation in our increasingly connected world and saw an opportunity to leverage cutting-edge AI technology to address this pressing issue.

The company’s inception in 2018 came at a critical time when social media platforms were facing mounting pressure to address the spread of fake news on their networks. With concerns about the impact of misinformation on democratic processes, public health, and social cohesion reaching a fever pitch, Fabula AI positioned itself at the forefront of the battle against digital deception.

Geometric Deep Learning: A Novel Approach to Fake News Detection

What set Fabula AI apart from other efforts to combat misinformation was its unique approach to the problem. Rather than focusing solely on the content of potentially false information, Fabula developed a method known as “geometric deep learning” to analyze the patterns of how content spreads across social networks.

This innovative technique represented a significant departure from traditional content-based analysis methods. By examining the structural properties of how information propagates through digital networks, Fabula’s algorithms could identify telltale signs of manipulation and coordinated disinformation campaigns with remarkable accuracy.

The power of this approach lay in its ability to detect fake news regardless of the specific content or language used. This made it particularly effective in combating sophisticated misinformation strategies that might evade content-based filters.

Fabula’s Impressive Results

The effectiveness of Fabula AI’s technology was nothing short of remarkable. The company’s patented algorithms demonstrated an ability to identify 93% of fake news within hours of its first appearance online. This level of accuracy and speed was unprecedented in the field of misinformation detection.

Such impressive results caught the attention of both the tech industry and academic circles. Fabula’s work represented a significant leap forward in the ongoing struggle against the spread of false information, offering hope that AI could play a crucial role in preserving the integrity of online discourse.

The Twitter Acquisition

Fabula AI’s groundbreaking work did not go unnoticed by major players in the social media landscape. In June 2019, just a year after its founding, Fabula AI was acquired by Twitter in a move that signaled the platform’s commitment to tackling the challenge of misinformation head-on.

The acquisition saw Fabula’s team integrated into Twitter’s Cortex machine learning group. This merger of talent and technology was aimed at advancing machine learning capabilities both within Twitter’s platform and beyond.

For Twitter, the acquisition of Fabula AI represented a strategic investment in cutting-edge AI technology to enhance its ability to detect and combat the spread of false information on its platform. By incorporating Fabula’s geometric deep learning techniques into its existing systems, Twitter aimed to stay ahead of evolving misinformation tactics and provide a safer, more reliable information environment for its users.

The Potential Impact on Social Media

The integration of Fabula AI’s technology into Twitter’s infrastructure had the potential to significantly alter the landscape of social media. By improving the platform’s ability to quickly identify and flag potentially false information, Twitter could take more proactive measures to limit the spread of misinformation before it reaches a wide audience.

This capability could have far-reaching implications for how information is shared and consumed on social media platforms. Users might benefit from more reliable content, while bad actors seeking to spread disinformation could find their efforts thwarted more effectively.

Moreover, the success of this approach could inspire other social media platforms to invest in similar technologies, potentially leading to a broader industry-wide effort to combat the spread of fake news.

Challenges and Considerations

While the promise of Fabula AI’s technology was significant, its implementation was not without challenges. Privacy concerns and the potential for false positives in misinformation detection were among the issues that needed to be carefully addressed.

Striking the right balance between effective fake news detection and respect for user privacy and freedom of expression would be crucial for the successful integration of Fabula’s technology into Twitter’s platform. The company would need to ensure that its algorithms were not only accurate but also fair and transparent in their operation.

The Future of Misinformation Detection

The story of Fabula AI and its acquisition by Twitter represents a significant milestone in the ongoing battle against online misinformation. As social media platforms continue to grapple with the challenge of maintaining the integrity of information shared on their networks, the role of advanced AI technologies like those developed by Fabula is likely to become increasingly important.

Looking to the future, we can expect to see further innovations in the field of misinformation detection. The success of geometric deep learning in identifying fake news may inspire new approaches that combine structural analysis with other techniques to create even more powerful tools for combating digital deception.

Broader Implications for AI and Society

Beyond its immediate impact on social media platforms, the work of Fabula AI and similar companies raises important questions about the role of artificial intelligence in shaping our information ecosystem. As AI becomes more adept at identifying and filtering misinformation, we must consider the broader implications for freedom of speech, the nature of truth in the digital age, and the responsibility of tech companies in moderating online discourse.

The development of AI-powered misinformation detection also highlights the growing importance of AI literacy among the general public. As these technologies become more prevalent, it will be crucial for users to understand how they work, their limitations, and their potential impact on the information we consume.


Fabula AI’s journey from a startup with a bold vision to a key component of Twitter’s strategy against misinformation illustrates the rapid pace of innovation in the field of artificial intelligence. By pioneering the use of geometric deep learning to detect fake news, Fabula demonstrated the potential for AI to address one of the most pressing challenges of our digital age.

As we move forward, the integration of Fabula’s technology into Twitter’s platform will be closely watched by industry observers, policymakers, and users alike. Its success or failure could have significant implications for how we approach the problem of misinformation in the future.

Ultimately, the story of Fabula AI serves as a reminder of the power of innovative thinking and cutting-edge technology to tackle complex societal issues. While the challenge of combating misinformation remains daunting, the work of companies like Fabula offers hope that we can create a more trustworthy and reliable digital information environment for all.

As we continue to navigate the complex landscape of online information, the legacy of Fabula AI and its geometric deep learning approach will undoubtedly play a crucial role in shaping the future of social media and our broader digital ecosystem. The battle against misinformation is far from over, but with continued innovation and commitment, we can work towards a future where truth and accuracy prevail in our online interactions.

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