How To Use Jasper AI?

How Jasper AI Can Supercharge Your Content Marketing (An In-Depth Guide)

Arva Rangwala

Are you tired of struggling to create high-quality content consistently? Do you find yourself spending hours writing and rewriting, only to end up with mediocre results? If so, it’s time to consider leveraging the power of AI writing tools like Jasper.

Jasper is a game-changing AI writing assistant that can help you produce engaging content at scale. Whether you’re a blogger, copywriter, or marketer, Jasper can streamline your content creation process and take your writing to the next level.

In this comprehensive guide, we’ll dive deep into Jasper AI, exploring its features, and real-world applications. By the end, you’ll have a clear understanding of how Jasper can supercharge your content marketing efforts and give you a competitive edge in the ever-evolving digital landscape.

What is Jasper AI?

Jasper AI is a cutting-edge artificial intelligence writing tool designed to help content creators, marketers, and businesses create high-quality content faster and more efficiently. It’s built on top of advanced language models and combines data from various sources to produce outputs tailored to your specific needs.

How Does Jasper AI Work?

At its core, Jasper AI uses two primary methods to generate content: templates and blank documents.


Templates are pre-designed content formats that allow you to generate specific types of content with just a few clicks. Jasper offers over 50 templates for various use cases, including blog posts, social media copy, product descriptions, and more.

To create content using a template, simply select the desired template, provide some background information or prompts, and let Jasper do the heavy lifting. Within seconds, you’ll have a range of content outputs to choose from and refine.

Blank Documents

For those who prefer a more hands-on approach, Jasper offers blank documents, which function like a powerful AI assistant. In this mode, you can give Jasper commands and instructions, and it will generate content based on your specifications.

Blank documents offer three modes:

  • Focus mode: Instruct Jasper on what to write, set a structure, and let it produce short, medium, or long outputs based on your commands.
  • Chat mode: Converse with Jasper like a chatbot, including voice commands and the ability to integrate search data for more personalized responses.
  • Power mode: Access pre-defined workflows and templates within a document editor for a more streamlined content creation process.

How To Use Jasper AI?

  1. Sign Up and Choose a Plan
    • Visit the Jasper AI website (
    • Click on the “Sign Up” button
    • Enter your basic information (name, email, password)
    • Choose a subscription plan that suits your needs (Creator, Teams, or Business)
  2. Configure Your Account Settings
    • Once logged in, go to the “Settings” section
    • Select your preferred language
    • Set your default tone of voice (formal, friendly, etc.)
  3. Create Your First Piece of Content with Templates
    • Click on “Create New Content” in the dashboard
    • Select “New from Template”
    • Browse through the available templates (blog posts, social media, emails, etc.)
    • Choose a template that fits your needs
    • Fill in the required fields with information about your topic or product
    • Specify the number of outputs you want Jasper AI to generate
    • Click “Generate”
    • Review the generated content and make any necessary edits
  4. Use Blank Documents for More Flexibility
    • Click on “Create New Content” in the dashboard
    • Select “New Document”
    • Choose from three modes: Focus Mode, Chat Mode, or Power Mode
    • In Focus Mode, give Jasper AI clear instructions on what to write
    • In Chat Mode, engage in a conversational dialogue with Jasper AI
    • In Power Mode, access pre-built workflows and templates within the document editor
  5. Customize and Personalize with Advanced Features
    • Create custom and dynamic templates for specific campaigns or workflows
    • Train Jasper AI to imitate your brand’s voice using the “Brand Voice” feature
    • Add brand memories and details using the “Memory” feature
    • Install the Jasper AI browser extension for Chrome or Edge
    • Integrate Jasper AI with other tools using Zapier
  6. Enhance Your Content with AI Art and Recipes
    • Use the AI Art Generator to create unique, high-resolution images
    • Access pre-built “Recipes” (workflows created by experts) for streamlined content creation
  7. Review, Edit, and Optimize
    • Review the generated content thoroughly
    • Edit and refine the content to align with your brand’s standards
    • Utilize Jasper AI’s SEO mode (with Surfer SEO integration) to optimize content for search engines
    • Fact-check and ensure accuracy before publishing

Remember, while Jasper AI is a powerful tool, it’s essential to have a human review and polish the final content. With practice and experimentation, you’ll become proficient in using Jasper AI to boost your content creation efforts.

Key Features of Jasper AI

While Jasper’s core functionality is impressive, it’s the additional features that truly set it apart from other AI writing tools.

Customization and Personalization

One of Jasper’s standout features is its ability to create custom and dynamic templates tailored to your specific needs. This level of customization allows advanced marketers to develop personalized workflows for various campaigns, such as demand generation, content marketing, and product launches.

Additionally, Jasper’s Brand Voice and Memory features enable you to train the AI to imitate your brand’s unique voice and remember crucial details like your product catalog and style guide. This ensures that the generated content is authentic and consistent with your brand’s identity.

Browser Extension and Integrations

Jasper’s browser extension for Chrome and Edge brings the full power of the AI writing tool directly to your browser. You can generate, repurpose, translate, and edit content on any platform, streamlining your workflow and increasing productivity.

Moreover, Jasper integrates with popular tools like Zapier, allowing you to automate content production workflows and seamlessly connect with other apps you use to run your business.

AI Art Generator and Recipes

Beyond text generation, Jasper also offers an AI art generator powered by DALL·E 2. With this feature, you can create high-resolution, royalty-free images based on your prompts and specifications.

Jasper’s Recipes feature provides pre-built workflows created by marketing experts, enabling you to streamline content creation processes and produce content at scale more efficiently.


Whether you’re a blogger, copywriter, or marketer, Jasper can streamline your content creation process, enabling you to produce high-quality, brand-aligned content consistently. With its templates, blank documents, personalization features, and integrations, Jasper offers a comprehensive toolkit to supercharge your content marketing efforts.

While Jasper may come with a learning curve and a higher price tag, its value lies in its ability to save you time, increase productivity, and ultimately drive better results for your business. So why not give Jasper a try and experience the power of AI-assisted content creation firsthand?

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