Important Note: Yes, stop worrying about AI takeover—learn it, leverage free traffic, and grab your popcorn.
Here's the EXACT STEPS I follow:
Prepare Basic Brand Details
Before you can submit your brand to ChatGPT, you need to gather all the essential information that OpenAI requires. This preparation step is crucial for a successful submission.
- Official Product/Brand Name
- Website URL
- Brand tagline + short description
- Social profiles (LinkedIn, Twitter, FB)
- Logo + branding assets URL (Drive or Dropbox link)
Pro Tip: Ensure all your brand information is consistent across all platforms before proceeding to the next step. This consistency helps ChatGPT provide more accurate responses about your brand.
Fill the Official OpenAI Form (Most Important)
This is the most critical step in the entire process. OpenAI has created an official form specifically for brands and products to submit their information directly.
Official Form URL:
Access OpenAI Product Discovery Form →
This form officially informs OpenAI that your brand exists, and the data will be used to train ChatGPT about your company.
⚠️ Critical: This step is a must—don't skip this! Without filling this official form, your brand information won't be properly integrated into ChatGPT's knowledge base.
Structured Data + Schema (Optional, but recommended)
Adding structured data to your website helps ChatGPT clearly verify your brand existence and provides additional context about your organization.
- Add JSON-LD brand schema on your homepage
- Helps ChatGPT clearly verify your brand existence
Example Schema Code:
Benefits: This structured data not only helps ChatGPT but also improves your website's SEO and helps other search engines understand your brand better.
Submit to Perplexity & Bing (Optional but Extra Benefit)
This ensures your brand info is consistent across AI platforms, not just ChatGPT. While this step is optional, it provides comprehensive coverage across multiple AI search platforms.
- Submit to Perplexity AI for additional coverage
- Register with Bing for AI-powered search results
- Maintain consistent brand information across all platforms
Strategic Advantage: By submitting to multiple AI platforms, you're future-proofing your brand's presence in the evolving AI search landscape.
Why It Matters (Real Facts)
- Brands already added to ChatGPT see clearer answers when users ask about their products or company. (Source: OpenAI official blog.openai.com)
- Avoid misinformation: clearly registered brands show fewer hallucinations.
"Brands directly submitting structured info to OpenAI helps reduce incorrect AI answers and builds authority in ChatGPT's responses."
Frequently Asked Questions
You can submit your brand officially through OpenAI's product discovery form at https://openai.com/chatgpt/search-product-discovery/. Fill out the form with your brand details including name, website URL, description, and social profiles.
Yes, according to OpenAI's official blog, brands that submit structured information directly show clearer answers and fewer hallucinations when users ask about their products or company.
Yes, submitting your brand information through OpenAI's official product discovery form is completely free. There are no costs associated with this process.
OpenAI doesn't provide a specific timeline, but typically it can take several weeks to months for submitted information to be integrated into ChatGPT's training data and become visible in responses.
Prepare your official brand name, website URL, brand tagline and description, social media profiles (LinkedIn, Twitter, Facebook), and links to your logo and branding assets (preferably hosted on Google Drive or Dropbox).
Ready to Add Your Brand to ChatGPT?
Don't let AI platforms provide incorrect information about your brand. Take control today!
Submit Your Brand to OpenAI Now →