Apple’s AI Is Coming: AI Features & More

Arva Rangwala

Apple is on the cusp of a major artificial intelligence (AI) breakthrough with the highly anticipated release of iOS 18. While tech giants like Google, Microsoft, and Samsung have already made waves in the AI realm, Apple has been characteristically tight-lipped about its plans, carefully crafting an intelligent and responsible approach to integrate AI into its products and services.

As the Worldwide Developers Conference (WWDC) 2024 draws near, rumors and reports suggest that iOS 18 will be a game-changer, ushering in a new era of intelligent, personalized, and efficient mobile experiences. From an AI-powered notification summary tool that intelligently curates important updates to a revamped, more conversational Siri assistant, Apple is poised to revolutionize the way we interact with our iPhones.

Additionally, core apps like Safari, Photos, and Notes are expected to receive AI-driven enhancements, such as web page summarization, advanced image editing, and real-time audio transcription. With a focus on both on-device and cloud-based AI solutions, Apple aims to strike a balance between cutting-edge capabilities and its unwavering commitment to user privacy and data security.

List of all the AI Features coming to Apple

“Greymatter Catch Up” – AI-Powered Notification Summary

This highly anticipated feature aims to revolutionize how we manage our digital lives by intelligently sorting through notifications, emails, messages, and other updates, presenting users with a concise summary of what’s truly important. Leveraging advanced natural language processing and machine learning algorithms, “Greymatter Catch Up” can analyze the content, context, and priority of incoming notifications, filtering out the noise and delivering a curated digest of the most relevant information.

Smarter, More Conversational Siri

Apple is working on integrating large language models (LLMs) into Siri, enabling the virtual assistant to understand the context of a request and adjust its responses accordingly. LLMs are AI systems trained on vast amounts of data, allowing them to engage in more natural, human-like conversations.

With this upgrade, Siri’s responses will become more nuanced, emotive, and tailored to the specific context, mimicking a genuine back-and-forth dialogue. Additionally, Apple is developing a “smart response framework” that will enhance Siri’s ability to handle complex commands and automate tasks more effectively.

Safari Web Page Summarization

Apple’s web browser, Safari, is expected to gain an AI-powered summarization feature, similar to what Google’s Gemini and Microsoft’s Copilot offer. This feature will leverage natural language processing techniques to analyze the content of web pages and provide concise summaries, allowing users to quickly grasp the essence of lengthy articles or websites without having to read through extensive text.

“Clean Up” Tool for Photos App

The Photos app is slated to receive an AI-powered “Clean Up” tool that promises “Photoshop-grade” editing capabilities. This feature will leverage advanced computer vision and image processing algorithms to allow users to seamlessly remove unwanted background objects from their images. Essentially, users can simply select the objects they wish to remove, and the AI model will intelligently fill in the gaps, creating a clean, edited image.

Real-Time Audio Transcription for Notes App

For those who frequently use the Notes app to record audio notes, lectures, or meetings, iOS 18 is expected to introduce a real-time audio transcription feature. Powered by automatic speech recognition (ASR) technology, this feature will convert spoken words into text in real-time, allowing users to easily capture and reference important information without having to manually transcribe audio recordings.

AI-Powered Summaries and Recaps

Apple is working on implementing AI-powered summarization capabilities across various apps and contexts. For instance, the Notes app may gain the ability to generate concise summaries of lengthy notes or transcriptions, making it easier to quickly review and reference important information. Similarly, Safari and other apps could leverage AI to provide summaries of web pages, news articles, documents, and more.

Custom Emoji Generation

One of the more intriguing rumored features is the ability to generate custom emojis based on the content of text messages or conversations. Using generative AI models trained on millions of images and captions, this feature could potentially create personalized emojis that accurately capture the sentiment or emotion expressed in a message, enhancing our ability to communicate more expressively through digital channels.

On-Device AI vs. Cloud AI

To balance privacy concerns with the computational demands of advanced AI features, Apple is expected to take a hybrid approach. Simpler AI tasks, such as language processing or image editing, may be handled locally on the device (on-device AI) for improved privacy and faster response times. More complex tasks, like running large language models or processing extensive data, could leverage cloud-based AI models, with strict data encryption and anonymization measures in place to protect user privacy.

Redesigned Home Screen and App Icons

While not directly related to AI, iOS 18 is rumored to introduce a redesigned home screen experience, allowing users to place app icons more freely instead of the traditional fixed grid layout. Additionally, users may gain the ability to customize the color of app icons, enabling them to visually categorize and organize their apps more intuitively.

AI Features as “Beta Previews”

Acknowledging the potential risks and limitations of AI technologies, Apple is expected to take a cautious approach by initially labeling some AI features as “beta previews.” This measured rollout will allow for further testing, refinement, and user feedback before a wider release, ensuring that the AI capabilities introduced in iOS 18 are reliable, responsible, and align with Apple’s commitment to delivering polished user experiences.

It’s important to note that not all AI features may be available across all iPhone models, particularly older devices with less powerful processors. Apple is likely to prioritize on-device AI capabilities for its latest iPhone generations, while exploring cloud-based solutions to bring at least some AI enhancements to older models.

As the Worldwide Developers Conference approaches, more details about Apple’s AI strategy and the specific implementations in iOS 18 are expected to emerge. However, one thing is clear: Apple is poised to embrace the AI revolution while staying true to its core values of user privacy, simplicity, and intuitive design.

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