How to Claim Your Business in ChatGPT (2026)

For the first time, a business can tell ChatGPT what it actually is. OpenAI opened Businesses in ChatGPT in beta on 10 November 2026, and the centrepiece is Business Hub — a dashboard inside ChatGPT where a business can claim its listing, correct the details ChatGPT shows about it, and see how often the chatbot mentions it. Eligible US ecommerce and online-service businesses can go one step further and publish a Business Agent that answers customer questions inside ChatGPT. This guide walks through the whole claim, step by step, and the limits OpenAI puts around it.

Quick answer: How to claim your business in ChatGPT: the Business Hub steps, the Persona identity check, and what a Business Agent can — and can't — do for your business.

What is Businesses in ChatGPT?

Businesses in ChatGPT is OpenAI’s programme for letting a business manage how it appears inside ChatGPT — not a new chatbot, and not the same thing as ChatGPT Business, the paid workplace plan for teams.

It has three parts, and they are separate products, not one package:

A business profile. Once claimed, the business can update its website, description, category, logo, delivery policy and return policy, and add product feeds with current prices and availability.
Insights. Business Hub shows aggregated figures for roughly the last 28 days: how often ChatGPT mentioned the business, how many people clicked through to its website, and the recurring topics in answers that referenced it.
A Business Agent. For eligible US ecommerce and online service businesses, a labelled chat that answers questions about the business’s products and policies, using the information the business provides.

OpenAI frames the launch around reach: it says about 1.2 billion people use ChatGPT each week. That is OpenAI’s own figure, and it describes ChatGPT as a whole — not the number of people who will see any one business. The honest way to read it is that ChatGPT is now a place where customers already ask about businesses, and this programme gives those businesses a way to correct the facts ChatGPT works from.

Who can claim a business — and who gets a Business Agent?

Any business can try to claim, but a Business Agent is a much narrower door.

OpenAI’s Help Center sets the rules like this:

	Claim a profile	Publish a Business Agent
Who	Any eligible business, where ChatGPT is available and OpenAI supports the required verification	Eligible ecommerce and online service businesses in the US, with a website
What you need	You must own the business or be authorised to represent it	The claim, plus the Persona identity check, plus the Business Agents Policy industry rules
Cost at launch	Free	Free at launch; sponsorship is a separate, paid option
What you get	Editable profile, verified badge once approved, 28-day insights	A labelled agent chat inside ChatGPT

Two catches matter before you start. First, local shops and restaurants can currently claim only an existing US listing — if ChatGPT has no listing for the business yet, there is no path to create one for that type. Second, creating a new listing is narrower than claiming an existing one: one hands-on account that tried the launch-day flow found the service-business type marked “Coming soon”, and a software or consultancy business with no existing listing had no fitting path on launch day. That is one early report, not OpenAI’s stated policy, but a business without an existing listing should check eligibility before promising itself a profile.

No Ads account and no ChatGPT Enterprise agreement is needed to claim — our guide to buying ChatGPT Enterprise through AWS Marketplace covers the separate question of giving a team its own ChatGPT workspace. Existing Enterprise customers and advertisers can claim through their OpenAI representative instead.

How to claim your business in ChatGPT

The claim itself takes minutes; the identity check that unlocks everything else is the slow part. Have your domain login, business phone and business email to hand before you start.

Sign in to ChatGPT with the work account you want to manage the business from. OpenAI’s own setup guide recommends choosing this account carefully — it becomes the admin account for the listing.
Open Business Hub. It sits in the ChatGPT sidebar, or directly at chatgpt.com/business-hub.
Search for your business by name. Pick it from the suggestions if it appears. If it does not, eligible online businesses may see an option to add it.
Click “Get started” and confirm the managing account. Continuing accepts OpenAI’s Businesses in ChatGPT Terms — read them first, as you would any agreement that governs how your business is presented.
Verify that you represent the business. OpenAI offers up to four methods, depending on the business: a code sent to the business phone by text or call, a code sent to the business email address, a DNS TXT record added to the company domain, or connecting a Shopify store. The domain record is usually the fastest route for a business that controls its own website.
Wait for the claim approval. Once approved, the business appears in Business Hub — but that alone does not give it a verified badge, and it does not unlock editing, insights or an agent.
Complete the Persona identity check. This is the step that unlocks everything. Persona, OpenAI’s verification provider, may ask for a government ID, business registration details and proof that you are authorised to represent the company. Until this is approved, you cannot publish profile changes, view insights, connect a product feed or create a Business Agent. For a new profile created through Persona, approval automatically publishes the profile.

What to fix on your profile first

Once Persona approves you, fix the facts ChatGPT is most likely to get wrong — in this order.

Website and description. The two fields ChatGPT leans on most when it summarises a business. Write the description the way a customer would need it: what you sell, who it is for, where you operate.
Category. Pick the category that honestly fits, not the broadest one. A wrong category is how a business ends up recommended for the wrong question.
Delivery and return policies. These are the questions customers actually ask an agent, and the facts ChatGPT most often invents when they are missing.
Logo and cover photo. They make the profile recognisable when a person clicks through from a ChatGPT answer.
Product feed. If you sell online, connect a feed with current prices and availability. A feed with stale prices is worse than no feed — it gives ChatGPT confident, wrong numbers to quote.

How to set up a Business Agent

A Business Agent is a labelled chat for your business, not a second ChatGPT. It answers only from the information you give it, under instructions you write.

After the claim and Persona check are approved, open the business in the Business tab of Business Hub and build the agent: the products and policies it should draw on, and the instructions for how it should answer. Then preview it, test it with the awkward questions — returns, stock, delivery times — and only then publish.

OpenAI’s Business Agents Policy draws three hard lines:

The agent must be clear it is AI. It must not pose as a human or as an independent adviser.
No manufactured pressure. It must not create false urgency, or keep pushing a sale after someone says no.
It cannot transact yet. According to OpenAI’s Help Center, the agent cannot complete purchases, take bookings or check orders. It answers questions; the sale still happens on your website.

Businesses can also sponsor their Business Agent and use it as the destination for ChatGPT Ads — but claiming, publishing an agent and advertising are three separate things, and paying for one does not buy the others. OpenAI is explicit that neither claiming a profile nor advertising changes ChatGPT’s independent recommendations.

The guardrails thinking here is the same as for any agent that acts for a business. Our guide to setting limits on an AI assistant before it acts for you walks through the same discipline: decide in advance what the agent may never do, and write it down before it meets a customer.

What the 28-day insights actually tell you

Business Hub’s insights are a first-party view of how ChatGPT already talks about your business — mentions, website clicks and discovery topics, in aggregate, over roughly the last 28 days.

That matters because, until now, a business had no way to know whether ChatGPT was mentioning it at all, let alone whether people clicked through. The figures are aggregate only: OpenAI says it does not share users’ conversations or Business Agent chats with businesses, so the dashboard shows counts and themes, not transcripts.

Use the numbers for three jobs, and only three. First, check whether ChatGPT mentions you at all — a zero is information, and it usually means the profile facts are thin or the category is wrong. Second, look at discovery topics: the recurring themes in answers that cited you tell you which questions your business is already being recommended for. Third, track website clicks over time as you fix the profile — clicks are the one number that rises when the facts get better. Do not use the dashboard as a ranking report: claiming does not guarantee higher placement or more sales, and OpenAI says so plainly.

What claiming does not do

Claiming your business gives you a say in the facts. It does not give you a say in the recommendation.

That is the sentence to keep. ChatGPT still makes its own recommendations, and OpenAI states that claiming a profile — or sponsoring an agent — does not artificially inflate them. A business that treats Business Hub as an SEO shortcut will be disappointed; a business that treats it as a way to stop ChatGPT stating wrong opening hours, wrong prices or a wrong address will get exactly what it paid for, which at launch is nothing.

It also does not replace the rest of your presence. The profile is one listing inside one chatbot. Your website, your reviews and your own storefront still do the selling — the Business Agent can only point at them.

Our take

Claim it now if ChatGPT already mentions you, and claim it this week if it does not — but do the Persona check on day one, because that is the real queue.

The claim itself is free and takes minutes, and the cost of waiting is that ChatGPT keeps answering questions about your business from whatever it scraped, while a competitor who claimed first has corrected facts and a 28-day head start on the data. The honest limit is the agent: US-only, ecommerce and online services only, and it cannot take a payment or a booking yet. For most small businesses outside that slice, the profile and the insights are the whole product today — and the profile alone is worth claiming, because a wrong fact in ChatGPT is now a wrong fact your customers can quote back at you.

Claim-readiness checklist — have these ready before you open Business Hub:

A ChatGPT account on a work email you control, chosen as the admin account
Access to your domain’s DNS records, or your business phone and business email
Your logo, a short honest description, and your delivery and return policies
Government ID and business registration details for the Persona check
A Shopify login, if your store runs on Shopify — it is the fastest verification route

We have not completed a claim ourselves — this guide is desk-researched from OpenAI’s announcement and Help Center, checked against independent hands-on accounts published on 11–12 November 2026. The steps above follow OpenAI’s own setup guide; where early hands-on reports disagreed with the official wording, we have said so rather than picking the tidier version.

FAQ

Is claiming a business in ChatGPT free?

Yes, at launch. OpenAI charges nothing to claim a profile or to publish a Business Agent, according to reporting from its launch briefing. Businesses can pay separately to sponsor a Business Agent as a ChatGPT Ads destination. OpenAI has not said whether claiming or agents will stay free.

Do I need a ChatGPT Enterprise or Ads account to claim my business?

No. OpenAI’s Help Center says you do not need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business. You need to own the business or be authorised to represent it, and to pass the verification steps.

Why can’t I edit my profile after claiming it?

Because claiming and identity verification are two separate approvals. The claim gets the business into Business Hub; only the Persona identity check unlocks publishing changes, viewing insights, connecting a product feed and creating an agent. Until Persona approves you, the profile stays as it is.

Can a Business Agent take orders or bookings?

Not yet. According to OpenAI’s Help Center, the agent cannot complete purchases, take bookings or check orders. It answers questions about your products and policies from the information you provide. Customers still buy on your website.

Will claiming my business make ChatGPT recommend it more?

No — OpenAI says so explicitly. Claiming a profile does not guarantee higher placement, more traffic or more sales, and ChatGPT continues to make independent recommendations. Claiming corrects the facts ChatGPT works from; it does not buy the recommendation.

Sources and methodology

OpenAI, “Introducing Businesses in ChatGPT”, 10 November 2026 — https://openai.com/index/introducing-businesses-chatgpt/ (launch announcement; beta status, 1.2 billion weekly users figure, Business Hub, Business Agents, insights privacy)
OpenAI Help Center, “Setting up your business on ChatGPT” — https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt (claim steps, verification methods, Persona requirement, profile fields, agent limits; checked 13 November 2026)
VentureBeat, “OpenAI lets you claim your business in ChatGPT and set up a custom agentic AI customer sales rep”, 10 November 2026 — https://venturebeat.com/technology/openai-lets-you-claim-your-business-in-chatgpt-and-set-up-a-custom-agentic-ai-customer-sales-rep (launch reporting; free at launch, no placement guarantee)
AI Advisors, “How to Get Your Business on ChatGPT (Business Hub Guide)”, 11 November 2026 — https://www.ai-advisors.ai/blog/how-to-get-your-business-on-chatgpt (hands-on launch-day account; service-business “Coming soon”, narrower new-listing creation)
MadRobot, “Businesses in ChatGPT: verified profiles and AI Business Agents”, 10 November 2026 — https://madrobot.blog/2026/11/10/openai-chatgpt-business-agents-verified-profiles/ (Business Agents Policy rules; sponsorship as ChatGPT Ads destination)

Method: every factual claim was checked against OpenAI’s own announcement and Help Center pages on 13 November 2026, with independent launch-day reporting used to confirm the steps and to surface where early hands-on experience differed from the official wording. Figures are OpenAI’s own and are labelled as such. No claim in this guide comes from hands-on testing by this site.

Govind Dheda

Govind Dheda covers AI tools, guides and prompts for OpenAIMaster — what is new, what is worth using, and how to put AI to work.